About
I’m Ethan — a product engineer. I build apps that help people do something better, and write down what I learn while doing it.
I build apps end to end — the idea, the code, the App Store listing, and the stretch afterwards where nobody has downloaded it yet. The only test I care about is whether the thing is genuinely useful to the person who opens it. If it doesn’t help someone do something better, it isn’t worth shipping.
The person whose work I study most is Nikita Bier — he built and sold TBH and Gas, then ran product at X. Mostly for how ruthlessly he cuts scope: ship the smallest thing that could possibly work, and let people tell you whether it matters.
Outside that: I’m curious about most things, I’d like the work to leave the world a bit better than it found it, and I spend a lot of time on music and on not taking life too seriously.
What I write about
Four buckets: the app journey (what it is actually like to ship something alone), productivity (focus systems that hold up on a bad day), arcade games (short, bounded, genuinely restorative), and life tips (small systems instead of big resolutions).
What I’m building
Three apps on the App Store. All free to start, all built end to end by me.
Lume Flow — focus, and a break worth taking
Lume Flow is a focus app that also takes the break seriously. Plan focus sessions and put them on a weekly schedule, join quiet rooms to work alongside other people, capture a private thought without leaving the session, watch something with a friend, and play a short game when you need four minutes away from the work. iPhone, iPad, and Macs with Apple silicon.
The long version of how it came together — including the parts I got wrong — is in what I got wrong building Lume Flow alone.
Velah — a prayerful Home Screen
Velah turns the iPhone Home Screen into a quiet space: Scripture widgets set against Christian art, short guided prayers, a verse each day, seven-day prayer journeys, and reminders at the times you choose. Free on iPhone.
Colodaily — one drawing a day
Colodaily gives you a single colouring prompt each day and keeps the streak for you. It is built for people who are convinced they cannot draw. Most of them can. It runs on iPhone, iPad, Mac and Vision Pro.
Get in touch
Feedback about any of the apps, an argument with something I wrote, or a good four-minute game I should know about — all welcome. The support page linked from Lume Flow’s App Store listing reaches me directly, and I read everything that comes through it.
Start here if you’re new:
- Focus sessions that survive a real day — the productivity one
- What I got wrong building Lume Flow alone — the app journey one
- Why a 4-minute arcade game beats scrolling — the games one