I’m Roach.
I’m a product engineer who loves making useful things and telling the stories behind how they’re built.
This is where I share honest build notes, product thoughts, engineering lessons, and the occasional bad idea that survives production.
I build apps end to end: idea, code, App Store listing, and the quiet stretch where nobody downloads them. The test is simple: does the thing help?
What I write about
I write about build mistakes, focus systems, arcade games, and small habits that survive a bad day. No launch theatre.
What I build
Three apps. Free to start. Built end to end.
Lume Flow — focus, and a break worth taking
Lume Flow plans the focus session and takes the break seriously. Quiet rooms, private notes, and short games for four minutes away from the work.
The mistakes are in what I got wrong building Lume Flow alone.
Velah — a prayerful Home Screen
Velah brings Scripture, Christian art, guided prayer, and gentle reminders to the iPhone Home Screen.
Colodaily — one drawing a day
Colodaily gives you one drawing prompt a day. It is for people convinced they cannot draw. Most of them can.
Get in touch
Found a bug, disagree with a post, or know a good four-minute game? The support page in Lume Flow’s App Store listing reaches me. I read everything.
Start here if you’re new:
- Focus sessions that survive a real day — the productivity one
- What I got wrong building Lume Flow alone — the app journey one
- Why a 4-minute arcade game beats scrolling — the games one